Whenever you find out about a new brand, or want to purchase a new product, what is the first thing you do before making a purchase decision? – Read the reviews, right? Don’t worry, not only you, 9 out of 10 customers follow the same pattern before purchasing a product.
Such is the relevance of the reviews, and when we talk about reviews, the most important aspect is trustworthiness. And what can be more trustworthy than over your own beloved Google. Therefore, it stands as one of the most prominent review websites. People visit the platform to read reviews about a particular brand/product. At the same time, businesses embed Google Review widget on the website. So, whether customers or businesses, Google reviews have relevance.
So if you are a business owner and looking for an easy way to gain credibility for your brand, we have an easy hack for you – Embed Google review widget on the website.
Google review widget is amazing tools that allow you to display Google reviews related to your business. One of the main reasons we suggest Google reviews is that it is the most trustworthy review website as it only allows only authenticated users to post their reviews.
Trust is an important factor for a review website. While many other platforms are often found guilty of providing fake or spam reviews, Google reviews stand clear from all allegations. Moreover, Google reviews also help in improving search engine ranking. Since Successful marketing tactics drive Google’s algorithm, businesses with multiple reviews show up first in local searches.
So, now you know about the Google review, another question that might bother you would be – why should you embed the Google review widget or the need to add the Google review widget on the website, right? And that is justified because before adopting any strategy, one should know about the benefits of that strategy.
Out of many benefits of that this strategy provides, here are some of the major advantages of embedding Google reviews on the website:
- Provides credibility: One of the major tasks for any business to gather more clients is by proving their credibility to their potential customers. And what can be a better way to do it than showcasing reviews using the best review platform, right? The Google review widget helps you establish credibility as it displays reviews related to your business and helps your potential customers in their purchasing decision.
- Increases visuals of the website: People often upload images along with their reviews on the platform. Most of the widgets are compatible with showcasing visual-based content; these add vibrancy to the website. So you get to win customers’ trust and create a good impression at one go.
- Hold the visitor at your website: Customers often visit various other websites to look for reviews related to your product. And there can be a case that after reading the reviews, your potential customer might buy the product from your competitive brand. Hence, it is very important that your potential customer stays on your website, reads positive reviews about your product/brands, and makes the purchase decision.
After knowing some of the key significance of the strategy, you might be eager to know how to embed these widgets into your website. There are 3 major ways to do it. And these are explained below.
Adding Google reviews can be a beneficial strategy for your business. Keeping in mind that over 90% of customers read reviews before purchasing adds great significance to the strategy. Here are the methods that help you to integrate Google reviews into your website.
Tagembed is one of the most renewed social media aggregator tools that help you collect social media posts from your desired source and display them on your website. It provides a dedicated Google review widget that displays the Google reviews related to your business. In addition, it provides various features that add more significance to this strategy. You can easily embed the widget and showcase reviews on your website.
You can change the font size, font color, background color, and more widgets and match it to your website’s style with the customization feature. These measures help you to add grace to your website and provide a professional look to it.
You can integrate the widget on various platforms like HTML, WordPress, Wix and more. The widget also allows you to moderate the content, hiding the content that you don’t want to show on your website. Also by showcasing more positive content on your website, you can create a positive impression on your website.
Reviews on websites are a tool that allows you to show Google reviews to your visitors on your website. It gives the ability to retrieve feedback from your Google my business account quickly. It also provides the power to show/hide the reviews from your website. The tool is easy to use and provides a responsive feed that adjusts itself according to the size of the screen.
If you have a WordPress website, you might be aware of WordPress plugins that help you beautify your website and add functionality to it. Various Google review plugins are readily available in the market that eases your embedding process and helps you in displaying Google reviews on your website. Some of these plugins are – Social Media Feeds, WP Google Review Slider, and more. You can easily find them on the WordPress plugin store and install them with ease.
Customers’ reviews and opinions often represent the perception of your brand in the market. And as the world is moving towards online shopping and eStores, online reviews play a vital role in their purchase decision. Even for the businesses, it helps them to know their market reputation and work on the flaw, if there is any. Another amazing strategy of using Google reviews for its own benefit is by embedding Google review widget on the website that helps businesses to establish their credibility and increase chances of attaining sales.
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ABOUT THE AUTHOR
I’m Daisy and I’m a digital marketer & technical writer. I’m passionate about exploring and writing about innovation, technology, social media, and digital marketing trends.