Guideline for Making an Instagram Video

With a billion+ monthly active users, Instagram is the social network with the highest engagement since 2019, surpassing Facebook. The platform is one of the main ways to consume content used by young people. After all, about 71% of users are under 35 years of age.

In addition, people who use the social network spend an average of 53 minutes a day on the app. This usage time is split between the various forms of content, such as videos on IGTV, lives, feed posts, and Stories.

Instagram videos offer great opportunities for influencers and companies with profiles on the network to make better the most of their followers spend on the app. Furthermore, this content format generates more engagement in the form of comments than static images.

Therefore, its audiovisual content is one of the biggest allies of profiles that want to gain more followers and generate more conversions for their business. However, video production is not that simple. You need to understand formats, sizes, and files to optimize results.

Knowing the correct Instagram video format for your posts will help optimize your profile results. However, it is necessary to learn about technical information related to video quality and its production, in addition to knowing which formats generate the most interactions with your audience.

That’s why this post is going to present basic information on which video format for Instagram to use, what the correct size is, tips for generating your videos.

What is the video format of Instagram?

The default setting for most video editors uses the recommended settings for audiovisual content on Instagram. This means that you won’t need to make manual settings when rendering and exporting your files most of the time.

However, people with some limitations when it comes to producing content can use online sites to convert or download videos and use them in their publications.

In addition, the best format for videos on Instagram is one of the most common files that can be edited by any tool: MP4. However, videos in MOV format can also be used to generate good results.

It is also necessary to check the technical specifications, which are usually standard in editing tools. The files need to be generated as follows: maximum duration of 60 seconds, the maximum width of 1080 pixels and a maximum height of 920 pixels, a frame rate of 30 fps, bit rate of 3500 kbps, Audio AAC, and Codec H.264.

What are the best dimensions for each video format for Instagram?

There are three main ways to post videos to Instagram: Stories, feed, and IGTV. The best format for your publication will vary depending on the type of publication you choose, and its content.

Video format for Instagram in Stories

Videos for Stories, in technical terms, should always preserve the 9:16 aspect ratio. In this way, they will be displayed in the desired way on the screen of most smartphones. Simplifying this format and translated it as a video dimension, the most suitable size of 1080 x 1920 pixels.

Therefore, a video that will be posted as a story must have dimensions of 1080 pixels wide by 1920 pixels high and be exported in MP4 or MOV format. 

Video format for Instagram in the feed

The Instagram feed gives you more freedom in the dimensions of videos that can be posted. With fewer restrictions on size, you can use 4:5 and 1.91:1 aspect ratios, portrait or landscape sizes.

Videos in portrait format with a 4:5 aspect ratio must be 1080 pixels wide x 1350 pixels high. Landscape format videos using the 1.91:1 aspect ratio should be 1080 pixels wide x 608 pixels high.

The truth is, the feed doesn’t really have limitations on its content and adapts its format. However, when editing, it is important to think about how your material will be consumed. Poorly planned videos can end up with the information being cut off and text becoming unreadable.

Take advantage of the feed’s flexibility to work with different dimensions and formats. A classic option used in static publications, which also works for audiovisual content, is square size. To make square content, make edits in a 1:1 ratio using the 1080 x 1080 pixel size.

When planning your content, keep the user experience in mind. Most people use their cell phones vertically. This means that videos in landscape format will be shown in a smaller area. That is, they will lose important details, especially when promoting products. This can affect results and content engagement.

Therefore, give preference to vertical videos more in line with the standard way of using smartphones.

Also, be aware that the previews of lives and videos on IGTV will be cut to a 4:5 aspect ratio to be displayed in your feed. So take this into account and do tests to create attractive content and present your key information in every form that is published.

The recommended length for Instagram videos

The length of videos is important and can directly affect the percentage of time watched by your audience. Understanding your limits and possibilities is important to produce optimized content, especially for your followers.

Check out a guide with the duration for each form of posting on the social network below:

Duration of videos in Stories: up to 15 seconds for each story. Videos longer than this time will be divided into several Stories.

Length of videos in feed: minimum 3 seconds and maximum 1 minute.

Duration of videos on IGTV: minimum 15 seconds and maximum 10 minutes or 1 hour, depending on your account.

Duration of videos for lives: up to 1 hour.

Best 4 tools for editing and downloading videos for Instagram


FlexClip is one of the leading video editors that allows you to create or edit videos online for free without being an audiovisual expert. Its platform is super intuitive and does not Requires Downloads. With a good connection, you can generate videos in minutes without getting lost in complex features.

Best of best is that when starting a project, the tool asks you for the “editor mode,” and you can choose between the “storyboard” mode, a straightforward editing interface that uses storyboards to create Stories and order footage for easy editing of each video clip, or “timeline” mode for more control with a flexible timeline that features multiple tracks so you can edit with more precision.

In addition to supporting videos in all formats, allowing from hundreds of pre-designed templates and offering more than 1 million royalty-free video clips, images, and songs to unleash your creativity, the platform has a series of free built-in tools, like, screen recorder, video trimmer, gif maker, noise remover, speed modifier, all online and for free.


It is very simple to use, with a very intuitive interface, Movavi is an excellent video editor for beginners and intermediate users. Despite its simplicity, the tool also has more complex features than any other editor, allowing you to create more elaborate videos.

The tool features the most basic functions such as cropping, adding elements, texts, even more, advanced adjustments, and image and color options.

One of the biggest merits of the platform is the ease of learning. In just 20 minutes, you can learn everything you need to master video editing. This is possible because the timeline is streamlined, making editing easy with an easy-to-navigate visual, multiple tracks, and independent tracks.


InVideo is an editing tool that makes your tasks easier through ready-made templates for your videos. The option is recommended for people with little experience in editing as it is one of the easiest tools to use.

Paid subscribers have access to a wide range of premium templates that help give your content a professional touch, as well as free access to your video bank.


ClipChamp is also a tool suitable for novice users. Using a simple drag and drop system, the editor has intuitive tools to generate great results even for people with no editing experience.

The tool can be used through your browser, so there is no need to download or install programs.

The tool also has ready-made templates of videos and audio clips that users can customize.


Ready to create content with the right Instagram video format? Instagram is an excellent tool to generate engagement and bring brands closer to your audience. Hope this article has introduced you to the correct formats for your videos and provided important information on editing the videos for the social network. Also, you can try these powerful video editors to share your story.