Revenge Official is a streetwear brand founded in 2014 by Garrett “Garette” Lambert in Los Angeles, California. The brand has gained a cult following among young people who are drawn to its dark, edgy aesthetic and rebellious attitude. Revenge Official’s flagship product is their signature jeans, which have become a symbol of the brand’s ethos and the embodiment of their unique style. In this article, we will delve into the history of revenge official and explore the significance of their iconic jeans.
The Origins of Revenge Official
Garrett Lambert started Revenge Official in his parents’ basement in 2014 with a small collection of t-shirts and hoodies. The brand’s aesthetic was heavily influenced by punk and grunge culture, as well as Lambert’s personal interests in skateboarding, music, and art. Revenge Official’s early designs were characterized by bold graphics and provocative slogans that challenged traditional norms and sparked controversy.
One of the most notable early designs was a t-shirt that featured
A picture of the Columbine shooters with the words “Shoot Your Local Heroin Dealer” written above it. The shirt drew criticism from many who found it to be in poor taste, but it also gained attention from fans of the brand who appreciated the subversive nature of the design.
As Revenge Official began to gain traction, Lambert expanded the brand’s offerings to include more apparel and accessories. However, it was the introduction of their jeans that would truly set them apart from other streetwear brands.
The Rise of Revenge Jeans
In 2016, Revenge Official released their first pair of jeans, which quickly became a sensation among fans of the brand. The jeans were designed to be a departure from traditional denim, with a focus on unique washes, distressing, and detailing. revenge jeans were made with high-quality Japanese denim and featured signature design elements such as double-layered knees, oversized zippers, and a distinctive stitched “R” logo.
One of the key factors that contributed
To the popularity of Revenge jeans was the exclusivity of the brand. The jeans were only sold through the brand’s website, and were frequently sold out within minutes of being restocked. This scarcity created a sense of hype and demand among consumers, and drove up the resale value of the jeans on the secondary market.
Revenge jeans also gained a following among celebrities and influencers, further cementing their status as a must-have item for fashion-conscious young people. Rappers such as Lil Uzi Vert and Playboi Carti were frequently seen wearing the jeans, and models and influencers such as Bella Hadid and Luka Sabbat were also early adopters of the brand.
The Controversy Surrounding Revenge Official
While Revenge Official’s edgy and provocative designs have been a key part of their success, they have also been the subject of criticism and controversy. Many have accused the brand of glorifying violence and drug use, and some have argued that their designs are insensitive or offensive.
One of the most high-profile controversies involving Revenge Official occurred in 2017, when a t-shirt featuring the slogan “Rape Justin Bieber” was released on the brand’s website. The shirt drew widespread condemnation from both fans and critics, with many calling for a boycott of
of the brand. Lambert initially defended the design as a joke, but later apologized and removed the shirt from the site.
Despite these controversies, Revenge Official has continued to thrive and expand their offerings. The brand has collaborated with other streetwear brands such as Vans and Off-White, and has released limited edition items such as a branded AR-15 rifle and a collaboration with the video game “Grand Theft Auto V.”
The Legacy of Revenge Official
Revenge Official’s impact on streetwear culture cannot be overstated. Their unique style and provocative designs have influenced a new generation of fashion enthusiasts and creatives, and their signature jeans have become a coveted item among collectors and fans.
However, Revenge Official’s legacy extends beyond just fashion and style. The brand’s rebellious spirit and willingness to push boundaries have inspired young people to question authority and challenge the status quo. While some may find their designs offensive or inappropriate, others see them as a reflection of the frustrations and anxieties of a generation that is grappling with a rapidly changing world.
As the brand continues to evolve and expand, it will be interesting to see how they navigate the challenges and controversies that inevitably come with pushing boundaries. One thing is for certain, though: Revenge Official has left an indelible mark on streetwear culture, and their legacy will continue to inspire and provoke for years to come.