What Makes a Logo Good? 5 Basics Tips Of Logo Design

The logo is the foundation of brand building that helps get the business’s message to the target group. It also reflects the identity of the company. It looks attractive while it has a purpose.

It is an eternal question of what a good logo is like. In short, a logo is easily recognizable, practical, simple in shape, and conveys your message to people. For your logo to achieve its purpose and be identified with you, it is advisable to follow five principles when designing a logo:

  • Simplicity
  • Easy to remember
  • Durable
  • Versatility
  • Proper appearance

5 Basic principles of a good logo

A good logo is simple

The simplest solution is often the most effective. Simplicity simplifies the design process. Not including unnecessary striking and other unnecessary elements in the logo makes it easier to accommodate the human eye. In addition, the minimalist approach allows your logo to be widely used, such as on business cards, packaging, or on your website.

For your business to thrive in the intense market as successfully as possible, it is essential that its logo be known as widely as possible, thereby identifying the business itself almost immediately. A good logo lies in how quickly and automatically people can recognize and associate the business with it. To do this, you should strive for simplicity in creating the logo and minimize the elements used.

In other words, the logo needs to be simple enough to capture and convey your business or branded message without being made up of too many visual elements.

Rules for logo creation: easy to remember

The logo must always be easily recognizable and thus easy to remember. In practice, this means that the logo must contain forms that allow for quick recognition and identification.

A recognizable and memorable logo is one that even onlookers on the street would remember at a glance. When planning, think about sitting on a bus, looking out the window, and seeing a billboard. In those few seconds, the logo should impress you, and with that, most people are the same.

The question arises, how to achieve easy recognition and memorization?

It can be a good starting point at the beginning of logo design if you try to recall and draw the logos you remember best.

What elements make the logo easy to remember?

A simple graphic symbol makes most logos easy to remember and memorable. After all, an image or shape is easy to remember. The best overall effect can be achieved by using this symbol with the company’s name or brand. The font used should always be a rarely used or unique font by others. This will also differentiate you from other competitors and make our logo stand out from the crowd.

It is also important to note that the symbol should be usable on its own, without the company’s name, thus making the logo even more versatile.

It is also important to note that the symbol should be usable on its own, without the company’s name, thus making the logo even more versatile.

Many shapes and symbols are already associated with certain characteristics by society, so it is worth researching before using them to ensure that they are used properly. Many people do not come to the wrong conclusion about the shapes used in the logo.

Logo must be time resistant

A good logo should be timeless, i.e., up to 10, Should remain recognizable and connected to you after 20 or 50 years. In general, however, it is difficult to avoid the prevailing design trends. However, unconditionally following them will result in your logo not standing out at all from the others.

Instead, leave the trends to the fashion industry as you convey the identity of your business or brand when designing a logo. However, this does not mean that your logo cannot be adapted to current design trends that you deem acceptable.


One of the main features of a good logo is that it looks good, works well on all surfaces and sizes. For this reason, the logo should always be designed in vector format so that it can be scaled to any size without compromising quality and can be easily worked on, even in horizontal and vertical formats.

The logo must remain effective in the following cases, among others:


 Business card size

 placed billboards

 Dark background for bright colors

In addition to a light background, dark colors

One way to design a versatile logo is to do it in black and white. This allows the focus to focus on form and shape rather than color, as that is a very subjective element, and deciding on the color scheme should remain the last step in design. However, in many cases, a black and white logo is most effective.

However, if you create a color logo, it is good to be aware of what most people associate and attribute to them based on the different colors.

Red and pink: passion, love, excitement, energy, anger, fun, action

Yellow and orange: happiness, joy, youth, confidence, foresight

Green: naturalness, freshness, serenity, care

Blue: reliable, secure, peaceful

Purple: creativity, luxury, mysticism

Black: sophistication, authority, modern, luxury, simplicity

It is essential to note that using too many colors simultaneously is a strain on the eye, so you should always think carefully about which colors and color combinations to use in your logo.

Logo correct appearance

This means that the look and feel of the logo must be in line with the message of the company or brand. For example, a completely different color scheme and font are appropriate for the logo of a toy store than it is for a law firm.

It is also important to mention that the logo does not show how the business sells or offers its services. The logo of a car showroom does not have to show cars. The logo of a computer dealer does not have to include a computer. Think about it, for example, that the Nokia logo is not a mobile phone, nor is the Harley Davidson logo a motorcycle. The purpose of the logo is to achieve identification in all cases.

Online logo design

If you do not have enough financial resources to hire a graphic designer to design our company logo, use the DesignEvo logo maker.


DesignEvo is a logo generator that has over 10,000 pre-designed templates.

When you click on a logo, you can either: view similar logos to customize one subsequently or directly customize the one you prefer.

Personalization is done according to many criteria such as the font, the shapes, the colors used.

To download your logo, you can click on the “download” button, which will take you to a page to download a low or high-resolution logo.


Logo design is not a liable task, but its existence is essential for almost any business. The most important thing is that a good logo should always be simple and unique to easily recognizable and identifiable with its owner.

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