We all are no strangers to the fact that visibility is related to your ranking. The higher you rank on the SERPs, the more likely the prospects will see you and click through to your website. By ranking a website higher, the search engine wants to give relevant results to the users. High rankings are significant for SEO as they lead to more qualified visitors. The ranking also provides an incentive for better data collection within the institutions.
Following are the best ways to rank no 1 in Google for SEO-
1. Target good keywords
You ought to know what you want to rank for, and you should rank for the terms that your ideal customers are plugging into the search box. These are keywords, and you will need the keyword research tools to identify what’s reasonable for you to rank for.
The following are the significant factors which are involved for identifying the best keywords-
- Domain authority.
2. Know where you stand in Google’s eyes.
You should know how strong your website authority is? It determines your whole SEO strategy. The domain authority in the eyes of the search engine determines which kind of keywords will bring the most traffic to your website. If your site has a high authority, you can go after the problematic keywords which bring in more traffic. If your domain is not strong SEO-wise, you can also go after the keywords that result in less traffic but are easier to rank by a domain. Older websites usually have more authority and backlinks as compared to newer websites.
3. Keyword research smartly.
Keyword research is finding the right keywords that you can rank easily to get the targeted traffic. There are many paid and free tools which help you with this process. First, you can come up with 15-20 keywords that individuals might search for when looking for your product or service. It is your duty to ensure that you include intent keywords and buyer intent, and each keyword should be at least three words long.
4. Focus on on-page SEO.
In the year 2023, on-page optimization is one of the easiest ways of boosting your rankings on Google, and it does not take a lot of time to do that. If refers to all the elements which appear on the webpages of your website that you can optimize, such as the headlines, page titles and images. On the contrary, off-page SEO has more to do with creating relevance for search engines. For example, you can get more backlinks.
Following are some practices which help you with on-site SEO-
- Use your keywords at the very beginning of your title tags.
- Try to focus on creating long-form content.
- Insert the keyword two to three times per webpage.
5. Do not neglect technical SEO
Technical SEO refers to ensuring that your website is designed in a way that the search engines will be able to crawl as well as index it quickly. Content is king. However, if the search engine cannot find, crawl and index your web pages, all your efforts will be unsuccessful. Many people avail of the services of SEO Melbourne, a digital marketing agency that provides different types of SEO services to its clients. You should make sure that-
- All your web pages are secure.
- Your website is optimized for mobile.
- You do not have any kind of plagiarized content on different pages of your website.
- Pages load quickly.
- All the links work.
Google is the search engine that gives preference to websites with HTTPS, and it helps ensure that any information sent between the website and the user is secured.
The pages which load faster will lower your bounce rate. However, Google’s algorithm uses it as a factor when ranking websites. Many of the other elements are relatively easy to DIY projects. However, if you do not have technical skills, you will need a website design agency to help you with this step.
7. Mobile optimization
Your site must be optimized for mobile devices. No visitor should have to click on the zoom button to read the content via mobile. More traffic gets generated via mobile devices than desktops. Google mainly uses the mobile version of a website for ranking as well as indexing,
The website design and the layout on mobile can be different to optimize the user experience. The content should still be the same as the desktop site.
8. Do not settle for low-quality content.
Backlinks play a major role in Google’s algorithm. One of your main goals should be to get the visitor to share your posts on social media. Backlinks help to show to others that you are knowledgeable about your niche.
You should just create content, sit back and wait for others to share it. You should actively try to pursue it by contacting other websites and brands. You can ask them if they would be interested in publishing a guest post that you have written. This way, you can add your own backlinks to the relevant content on your website. This boosts your domain authority.
Nowadays, the focus is more on the high-quality and relevant content that the number of keywords a page has.
You should also try to focus on creating internal links and an internal link is a hyperlink which links to another page on the same domain. One of the many advantages of using internal links is that the anchor text may match the content exactly. You also do not have to rely on third-party websites. You should try to place the internal links on the beginning of the webpage.
This helps to improve your bounce rate.
10. Include LSI keywords
Latent semantic keywords refer to related phrases that a search engine like Google can use for getting a better understanding of a webpage’s content. These are the phrases and words which are closely connected with your main keyword.
Google wants to find out what your webpage is all about in general and it will use these types of keywords for verifying that your content is about the topic.
There is a big competition among every website to get a rank no 1 in Google. But only one will be successful on the one keyword. There are many factors that affect a website to rank no 1 in Google. If you can follow the above instructions, you don’t want to hire an SEO expert to rank higher your website in SERP.