Social media has not only made its way to becoming an integral part of its users. It has also managed to make a way into becoming the most powerful and result-driven platform in almost every marketer’s marketing arsenal.
With over 2.5 billion active users, Facebook is continuously progressing to make its way to attract more users, who can leverage the platform for getting insights into the recent happenings.
Noticing the curiosity and the user base of the platform, brands, and marketers have begun adopting various strategies including Facebook into their marketing strategies. One of the best tactics adopted by them is to embed Facebook feed on the website.
Embedding Facebook widgets in the website has become a must sought strategy ever since its inception, due to its incredible benefits.
However, if you are alien to the Facebook widget and how it can help your business prosper, then you are at the right place. This post will give you an insight into the basics of a Facebook widget and how using it can be a game-changer for your brand.
Without any further ado, let’s get started!
Quite like the name suggests, a Facebook widget is a widget for the website that comprises a collection of aggregated Facebook feeds. Depending on the preference of the users, the Facebook feeds can be collected from various sources like hashtags, mentions, etc.
Collecting the Facebook feeds and embedding them is not a difficult task at all and all it takes is a responsive social media aggregation tool for the process. Even though there are various social media aggregation tools available, you need to shortlist the perfect one that fits your requirements the best.
For instance – The Tagembed tool is a great option for this strategy that helps its users to effortlessly collect, curate, and embed social media content from over 18 social media networks including Facebook.
This tool is highly responsive for creating a Facebook widget and its impact can be increased with features of the tool. Tagembed comes with customization options, a content moderation panel, automatic updates, advanced analytics, and an active back-support team for assistance.
We all know that Facebook has ample content, thanks to the huge user base of the platform. It is less likely that one can face a shortage of content from Facebook. So, when you choose to embed Facebook feed on website, you can have amazing and various content on website. Alongside that, it also helps in the following ways.
Potential customers are extremely conscious about their purchase-related decisions and rely majorly on what other customers have to say about a brand and its products. Facebook users highly use the platform to express their thoughts and opinions about their preferred products or brand in different forms of content like photos, videos, etc.
Further displaying it in the form of a Facebook widget on the website would help you in displaying their validation and converting more potential customers into regular brand users. And as people would like to be sure about the purchase they are making, they surely would like to see as many social proofs as possible. It helps them to make their purchase decision, and at the same time helps your brand in building trustworthiness.
A collection of dynamic Facebook feeds when embedded on the website can work well to improve the overall look of your website. Moreover, your website visitors are less likely to get engaged if your website is boring or mundane.
A website with a strong presence has an extra advantage to keep the users engaged on it for a longer period of time, which ultimately leads to an increase in their dwell time. With appealing and engaging content from Facebook you can improve the charisma of your website. And with tools like social media aggregators you can also personalize your Facebook widget by changing the font size, background color and more. All these measure helps in making your website more attractive, and presentable.
Facebook is a giant pool of User-Generated Content and here is a fun fact – More than 85% of potential users leverage UGC in their purchase-related decisions. This mainly happens because one customer tends to trust another customer much more than the promotional content of a brand!
Consumers believe what they see and embedding a Facebook widget comprising the positive reviews and feedback of your existing users can help you significantly convert them by gaining their trust and confidence.
Your website visitors engage on the website more when they feel the connection with a brand. When you embed Facebook feeds on your website, you showcase yourself as an outgoing brand that interacts with the audience.
As a result, potential customers start seeing the brand in a different light and feeling the need to interact with the business on a personal level. Moreover, your customers will be glad to see their content on your website, which would further lead to more brand loyalty within them.
Another hidden advantage under this point is that, it also encourages other consumers as well to post content related to your business. Getting a feature on the website makes the consumers respected. And this makes a cycle, providing the boost to the user content related to your business. And as there will be more content on social media platforms related to your brand, your brand gets more recognition.
To have an edge over competitors in the era of the internet, it is important to have a website that stands out. Adding images, videos and visual-based content works in the favor, but often having constant the same images can make the website dull. Also, changing images and videos on regular basis can be a tiresome routine.
With Facebook feed on website, you can never face a scarcity of content, which means, you can put new images and videos on your website that you can pull from Facebook. This content could be anything; it could be posts from your page, images of your product posted by your customers, videos showcasing the usage of your product from your users etc.
Also, if you are using social media aggregators for adding Facebook feeds on website, it is more likely that they have the automatic update feature. That means, there is no need to refresh the feed to get new content. That means, your website stays up-to-date and lively. And your visitors get to see new content every time they enter your website.
We have reached the end of this post and you are now aware of the ways in which embedding Facebook feeds on the website can drastically improve the overall engagement of your website.
This strategy has proven its worth and has climbed the ladder to become one of the best and most result-driven ways to reap amazing results.
Since you are now aware, get going and begin to embed Facebook feeds into your website to garner much more engagement and also, more business growth and profits!